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The ABC of It: The BLAD for the Catalogue

By October 30, 2018May 13th, 2021The Kerlan Blog

First things First

What is the ABC of It? click here

Who is Leonard S. Marcus? Click here

Contents of the catalogue click here

What is a BLAD?

BLAD stands for Book Layout And Design. The publisher makes BLADs so that buyers and stakeholders can see how a book will look without having to print the whole book (or carry the whole thing to sales calls.)

Here is the BLAD for the ABC of It: Why Children’s Books Matter.

Yes, I know that these screen shots aren’t readable but they do give a taste of  Book Layout and Design. Correction– if you click on it it will enlarge enough to be readable.

The end papers-Pied Piper by Tenggren

Forward by Lisa Von Drasek

The Introduction

A big thank you to Lauren Stringer, who designed this exquisite volume.

 The ABC of It: Why Children’s Books Matter

$39.95  paper  ISBN 978-1-5179-0801-0
240 pages, 450 color plates, 7 1/2 x 9 1/2, 2018


Let me know if you want to pre-order the print edition. We are doing a limited run. $40.00, paper, 240 pages, French flaps, over 300 images, full color. distributed by the University of Minnesota Press. put ABC of It Catalogue in the subject heading. Put your email in the body of the e-mail and number of copies, shipping included.  We will contact you by email for the shipping address. They will ship in January.


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